THE

BORN TO BE CHINGÓN

COLLECTION

La Inspiración / The Inspiration

Todos tenemos sueños y metas que algún día deseamos realizar…esos sueños son la esencia de la vida…Un misterio intangible que puede llegar a ser nuestra pasión o tragedia más grande, un arma de doble filo que nos puede construir o destruir. Born To Be Chingón es una colección creada con la intención de persuadir e impulsar a la gente a siempre enfrentar su destino y luchar por sus sueños, y recordarles que nacieron para ser “Chingones”.

Nuestra definición de “Chingón” es sobresalir en algo, ya sea alguna profesión, deporte, actividad, o simplemente como ser humano. Para nosotros va más allá de un adjetivo calificativo jergal. En Ala Verb creemos que cada uno de nosotros nació con la capacidad y el potencial para convertirse en un Chingón, pero son pocos los que se atreven a serlo.

Son aquellos que deciden encarar su destino y sobresalir del resto, los rebeldes y diferentes, los locos y desafiantes, los incansables e indomables, los que se caen y se levantan, los imparables; son ellos, los hambrientos de gloria, los que se ganan el título.

Y tú… ¿Naciste para ser Chingón?

#BornToBeChingón

We all have dreams and goals we want to achieve… those dreams are the essence of life… An intangible mystery that can become our greatest passion or tragedy, a double-edged sword that can make or destroy us. Born To Be Chingón is a collection created with the intention of persuading and encouraging everyone to always face their destiny and fight for their dreams and to remind them that they were born to be “Chingones” (badasses).

Our definition of “Chingón” is to excel at something, whether it be a profession, sport, activity, or simply as a human being. For us, it goes beyond a slang adjective. In Ala Verb, we believe that each one of us was born with the capacity and the potential to become a Chingón, but only a few dare to pursue it.

Those who decide to face their destiny and stand out from the rest, the rebels and different, the crazy ones and the defiant, the restless and hustlers, the ones who fall and get back up, the unstoppable; they, the ones hungry for glory, are the ones who attain the title.

And you… were you Born To Be Chingón?

#BornToBeChingón

"Greatness is within us all...

greatness is for all of us."

BORN TO BE CHINGÓN

BOMBER JACKET

"When you realize the true value of time,

you'll realize how rich you are."

SHOP WATCH COLLECTION

Cada una de nuestras piezas más que una composición visual son un intento de reflejar nuestra visión, cultura e ideales a través del streetwear y de persuadir a nuestros seguidores a luchar por sus sueños y enfrentar su destino; a ser unos chingones en la vida.

Each of our pieces rather than a visual composition is an attempt to reflect our vision, culture, and ideals through streetwear and to persuade our followers to chase their dreams and face their destiny; to be “chingones” (badasses) in life.

"Everything has its beauty,

but not everyone can see it."

FLORAL OCEAN

CLASSIC HAT

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